Are you ready to take your business to the next level?

Ready to break into the big time?

You've got people paying for your stuff and you've got a rock solid foundation. But you know you could be doing more.

If you're ready to make a big impact and increase your reach, it's time to get down to brass tacks, get your hands dirty and any other cliches about getting to work.

It's time to talk details.

When you're first starting out, naturally you start with the big stuff: the about page, the purpose, the sales pitch. But once you've got the basics down? It's time to fine tune.

Let's talk, for a moment, about the evolution of video games.

We all know the first video games were endearingly simple to our 2015 selves. Pong, Tetris, Pac-Man. These games were getting the mechanics down. The basics. The novelty of the platform was enough to sell them.

A few years later, we got some story in the mix. A little Mario saving-the-princess here, a little Sonic the Hedgehog beating-the-boss there.

Skip ahead a few more years, and game developers started adding richness to games. Every release had better graphics. Characters started talking and eventually they hired some decent voice actors. First person perspective emerged.

And now? There are endless Easter Eggs, photo-realistic graphics and complicated story lines.

Right now, you might be at the Pac-Man stage. Or maybe you've figured out your brand's story, and you're at the Super Mario level.

But to compete in today's market? To get noticed widely and be remembered?

You have to add richness.

Let's kick it up to that 2015 Fallout 4 level.

And that's what I'm here for.

My name is Cristin, and I help businesses widen their audience and level up their revenue by clearing up murky language and honing in on the details of doing business.

Too often, businesses owners overlook the details and wonder why their growth has plateaued.

To compete with the big names, you have to act like a big name.

And that means taking advantage of the little details that will delight your customers.

Magnetize your content to your ideal audience. Whisper in their ears and make them remember you.

Everything is a marketing opportunity. The elevator pitch. Your twitter bio. The error 404 page. Your email signature. The footer of your website.

Make it fun. Use it as an opportunity to show your personality. Surprise and delight your audience. Show them you care about the details.

And if you pay attention to the details? 

They'll remember you.

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Nosy to know more?

I'm based in the lovely little city of Troy, NY.

We're gonna get along if you like:

  • Drinking a lot of coffee and not caring a whole lot about how it's brewed (keep your Chemex, hipsters).
  • Late night conversations about how to change the world.
  • Movies that pass the Bechdel test.
  • Doing things that make you feel like a badass.
  • All the web comics (tell me your favorites!).